Brandpa now identifies what domains are getting the most interest, and uses this information to help drive sales.
How it works
We consider a name “hot” if it is getting an especially high number of positive signs in the past 7 days, including:
- Page views
Hot names are determined automatically. The details of this are purposely kept secret to avoid abuse, and may change over time.
How this drives sales
Visitors are told if a name is hot, that the name is likely to sell soon, and they should order now to avoid disappointment.
We’ve designed this as a form of social proof to encourage purchase.